The case of Aruba’s stakeholder engagement process for a more innovative and Sustainable Destination Development plan.
The tourism industry has reached a new frontier where globalization and technological advancements are driving an unprecedented shift in thinking and consumer needs. We are witnessing the birth of a new traveler who sees the world through a different lens and embraces different lifestyles compared to the traditional Aruba visitor of the past 30+ years.
To guide its destination into the future, Aruba together with its people, re-assessed its strategic priorities to continue a smart path for sustainable destination development. A small island destination greatly dependent on tourism requires a forward-thinking destination development plan.