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COE Case Study on Sustainable Tourism – Aruba Tourism Authority (A.T.A) Towards a Happy Future for Tourism (2018)

539 views September 27, 2018 September 27, 2018 center-coordinator 0

The case of Aruba’s stakeholder engagement process for a more innovative and Sustainable Destination Development plan.

The tourism industry has reached a new frontier where globalization and technological advancements are driving an unprecedented shift in thinking and consumer needs. We are witnessing the birth of a new traveler who sees the world through a different lens and embraces different lifestyles compared to the traditional Aruba visitor of the past 30+ years.

To guide its destination into the future, Aruba together with its people, re-assessed its strategic priorities to continue a smart path for sustainable destination development. A small island destination greatly dependent on tourism requires a forward-thinking destination development plan.

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